Let’s be honest, the mirror can be a bit of a shock sometimes, can’t it? One minute you feel 25, the next you’re noticing new aches and realising you can’t just bounce back like you used to. I’ve been there. That’s why I created a place where we can fight back against time together—without the intimidating gym atmosphere. It’s about getting stronger, feeling younger, and having a good laugh while we’re at it.
Let’s be honest, the mirror can be a bit of a shock sometimes, can’t it? One minute you feel 25, the next you’re noticing new aches and realising you can’t just bounce back like you used to. I’ve been there. That’s why I created a place where we can fight back against time together—without the intimidating gym atmosphere. It’s about getting stronger, feeling younger, and having a good laugh while we’re at it.
If you’re tired of thinking the same thoughts and getting the same results, it’s not you — it’s your mental programming. We help you break the loops that keep you stuck and build a mindset that actually moves you forward.
Feeling older than you should? Stiff mornings, low energy, slow recovery — that’s your body waving a red flag. We target the root causes so you stop accelerating ageing and start reversing it. Decline isn’t inevitable. You can rebuild from the inside out.
Worried about blood pressure, blood sugar, joint pain, creeping weight, or the fear of “something going wrong”? Most people wait for a crisis. We help you get ahead of it — stronger heart, better mobility, clearer mind, and fewer trips to the doctor.
Doing this alone is exhausting. Motivation fades. Life gets in the way. That’s why LB100Y gives you a community that lifts you up, keeps you accountable, and won’t let you slide back into old habits. You’re supported every step.
Hiding behind baggy clothes or avoiding photos? That ends here. When your body feels strong, your confidence shows up everywhere — at work, at home, and in the mirror. We help you rebuild the version of you that feels proud again.
Sick of diets that leave you starving or constantly “starting again Monday”? We teach you how to eat real food that fuels you, stabilises your energy, and fits real life. No fads. No guilt. Just food that works.
If the gym feels intimidating or punishing, you’ve been taught the wrong way. Our training energises you, protects your joints, and builds strength you can feel. You get fitter and more confident — without beating your body up.
From Chaos to Clarity
My journey into fitness and longevity didn’t begin in a gym — it began in survival mode.
I grew up with undiagnosed ADHD, was expelled from school, arrested for petty crime, and dishonourably discharged from the army at 17 after being found with drugs on camp. For years, addiction to cannabis and cocaine kept me stuck, lost, and unsure how to change.
The Turning Point
Everything shifted when I joined The Coventry Jets American football team while working my first long‑term job in a warehouse.
The structure, discipline, and brotherhood pulled me away from drugs and gave me purpose. But a serious knee injury ended my football career overnight.
Lying in a hospital bed, I set myself a new challenge: triathlon — despite barely being able to swim.
Within a year, I completed the Great North Swim in Lake Windermere. That moment proved something powerful:
Change is always possible.
After ten years in the warehouse, I followed my passion and qualified as a personal trainer in 2011.
Still battling cannabis addiction, I turned to hypnotherapy — and it worked instantly. That breakthrough inspired me to qualify in NLP and Hypnotherapy, so I could help others break their own cycles too.
In 2013, I launched my first Bootcamp with one mission:
To help people transform their lives through better health choices, fitness, mindset, and community.
What began as Bootcamp FM has grown into something much bigger.
As my knowledge deepened and my passion for longevity expanded, I realised people needed more than workouts — they needed a blueprint for a longer, healthier, happier life.
That’s why Bootcamp FM evolved into Live Beyond 100 Years (LB100Y):
a holistic longevity movement inspired by the Blue Zones and built around four pillars:
We’re no longer just a fitness class.
We’re a community built for lifelong vitality.
I’ve recently qualified as a Functional Medicine Practitioner, deepening my understanding of how the body works so I can help people:
One of the most meaningful parts of my journey has been becoming a mentor at a local high school.
Supporting young people — especially those who feel lost like I once did — reminds me why this work matters. Helping them build confidence, resilience, and belief in their future is one of the most rewarding things I do.
If I can come from where I started and build the life I have now, then anyone can overcome their obstacles.
I’m here to help you move better, feel stronger, and live a longer, healthier, happier life — one choice at a time.
